Getting the message
SCAA has succeeded in delivering its Christmas message despite Covid-19 restrictions with the help of Perthshire-based video production company Gerry Burke TV.
Director Gerry Burke offered to donate his time and experience to produce a series of compilation interview and operational video clips that will help SCAA take its Christmas message to supporters on social media this year.
"It's difficult not to notice the SCAA helicopter where I live in Perthshire. In fact, quite often, I have to stop recording a voice over when I hear it approach overhead," he said. "I was amazed to learn that it was only flying due to public donations - nothing else. So, I thought I could probably help spread the word for SCAA."
Gerry's challenge, however, was to create that message within the understandable and necessary restrictions imposed.
"I have been working throughout lockdown so I was well versed in procedure in terms of, movement, PPE, hygiene and distancing," he explained.
"During a pandemic, interviewing outdoors is preferred for obvious reasons. A large hangar was going to be ideal at both SCAA's bases at Perth and Aberdeen Airports. However, as the second wave hit, it became impossible to travel and film in person at Aberdeen. Thankfully, one of the pilots had a good video camera and, with some distance learning, we were able to coach the team there to film each other and then send the footage back to me for the edit.
"In Perth, I spent two days in the hangar, layered up!
"The flight crew get asked to do a lot of media and so they have a huge amount of patience with people like me. I really enjoyed working with one of the pilots, John, who helped me rig the aircraft with three cameras and on board audio recording. The interviews were a lot of fun."
Gerry was tasked with reminding everyone that SCAA's crews are still on call on Christmas day, like any other, and ready to respond to those seriously ill or injured anywhere in Scotland.
"Social media videos don't have long to get their point across so it had to be short. People are naturally curious about the aircraft and how an air ambulance does its job so we wanted to show that.
"It was also important to meet the people who are there for us and show the sacrifice they are making," added Gerry. "It was also a chance to recognise and thank everyone who has donated in what has been a difficult year. It can't be easy for any charity, constantly having to ask for help but it has to be done. This was summed up at the close of every video, "..we'll be there for you this Christmas, will you be there for us?"
Gerry gained a real insight into the work of SCAA during his time there and the impact its life-saving work has on others.
"Reading the messages of thanks pinned on the Christmas tree in SCAA's reception brings it home how many lives the charity helps and saves. So, when you see that helicopter flying over, you know someone is in need.
"I was very happy to use my skills to help SCAA and if the publicity results in new or continued donation, I'm even happier."
